How to build an efficient marketing and branding campaign in China

in collaboration with Flanders Investment & Trade and the Belgium China Association

Register today

Branding strategy is a crucial phase when entering a new market. Especially in China a good and well-thought branding strategy will support your company to building a recognisable image, high-quality name, and to gain a competitive edge over foreign competitors.

Whether you are planning to expand your business abroad or are already active in the Chinese market, this event will add value to your day-to-day business. Flanders Investment & Trade Economic Representative for Guangzhou Eva Verstraelen will guide you through the Chinese market, sharing her distinct experience and knowledge of the Chinese economy and culture. She will elaborate on company culture and brand identity, new developments and consumer insights, providing an unique knowledge and experience on the Chinese market.


  • 12.00 – 12.05:   Welcome words by Wesly Mommaerts, BDO China desk manager

  • 12.05 – 12.15:   Introduction by Koen De Ridder, the Belgium China Association

  • 12.15 – 13.00:   ‘Marketing and branding in China: where to begin?’ by Eva Verstraelen, Flanders Investment & Trade, Economic Representative – Guangzhou

  • 13.00 – 13.15:   Q&A session and closing remarks


Registration is free, though upfront subscription is mandatory. Please confirm your presence before 26 March 2021.

A confirmation email will be sent to you upon registration.