Astra Sweets: “Switching in the short-term with a view to the long-term strategy.”

May 18th, 2021|To The Point|

You can sit in a corner and cry or make the best of it with all your might. Astra Sweets resolutely chose the latter. The sweets producer did not panic because of the crisis, but it did bring about a shift in some accents in the short-term. Managing Director Ronald Luyckx: “We tried to identify and capitalise on those opportunities that yield short-term results in order to offset the negative impact of the coronavirus crisis on certain market segments as much as possible. That’s in keeping with our no-nonsense culture.” In parallel, Astra Sweets continued to work on long-term strategic projects.