War for wellbeing Peter Van Laer, CEO BDO Belgium Doing business sustainably is a very popular theme at the moment. By which I don’t mean trendy or ‘hot’. Instead, sustainable entrepreneurship is fundamentally necessary - and even critical - to the relevance and long-term success of any company or organisation. There is no alibi that exonerates us as human beings from the negative environmental or climate impact that we ourselves are causing. There is only one [...]
‘Employee engagement’: a fine example of pure craftsmanship Turn your employer brand into a unique asset Laurien Van Nieuwenhove, Content Officer BDO Marketing & Communication No less than 87% of employees don’t feel engaged when it comes to their employer, even though employee engagement is fundamental to a company’s success. In other words: high time for action! Marketing experts Inge van Belle and Klaus Lommatzsch have used their extensive experience to write ‘Employee engagement, what else?’, [...]
