Herculean Alliance, active in Belgium and the United Arab Emirates, was founded in 1999 as Hercules Trophy, a hobby that got out of hand. Since then, the Hercules Trophy has been organised in 10 countries, from the Netherlands to South Africa and the US. Thanks to this international experience, the founders learned the ropes and specialised in increasing employee engagement, through a platform of consulting and customised projects.
20 years later, in 2019, Duval Union, the ecosystem of experienced marketing agencies and technology start-ups, joined the alliance as a shareholder. The link between HR and marketing was established. Together, in the coming years, they want to build an international alliance (how could it be otherwise? Both organisations carry the word in their name!) of companies that focus on employee engagement. On to more involvement on and off the shop floor!